This is a long-established japanese confectionery shop that was founded in 1912. even today, they are committed to their homemade bean paste, and use different ingredients, mixtures, and manufacturing methods that are suitable for each product. they are particularly proud of their smooth bean paste, which they create with great care, adjusting the manufacturing method according to the season. their signature products, such as "omoide monaka," "nanatoko manju," and "noda fuji senbei," are all colored with legends and wonderful stories related to the town of noda. the "omisoka mochi," which is sold only on the 30th of each month and changes every month, is also popular.