This is the flagship store of a long-established western confectionery shop that will celebrate its 100th anniversary in october 2024. it is a special store that sells 100th anniversary commemorative products such as cream puffs that boast custard cream and ice cream puffs with a variety of flavors (until the end of september 2025, after which standard products will be sold). the retro-pop interior is decorated with cream puff objects and motifs, and original goods are also available for purchase. you will find "nostalgic yet new hirota" here.