This is a high-end "fresh" bread specialty store with stores nationwide. their signature product, "sougou nogami," is made without eggs, using an original blend of flour made from 100% of the highest quality canadian wheat. they also use special care with the fresh cream and butter, resulting in a refined taste with a hint of sweetness, and the crust is fluffy, fragrant, and soft. it is free of emulsifiers, colorings, preservatives, and flavorings, so it is safe for your body. first, try it as is without baking it.