This is a sweet potato specialty store that makes sweets from carefully selected sweet potatoes. their signature "yakiimo" (baked sweet potato) is made with beni haruka sweet potatoes from ibaraki prefecture, and is a masterpiece that brings out the natural sweetness by slowly baking it at a low temperature. you should also try the "chilled baked sweet potato," which becomes even sweeter when cooled. there are also other menu items that potato lovers can't miss, such as "hattori tenjin potato," "sweet potato chips," "yakiimo shake," and "yakiimo ice cream monaka."