They make additive-free bread using 100% domestic ingredients. their signature product, "shiromuku," is a loaf of bread made with 100% hokkaido-grown "haruyutaka" wheat, and has a light, fluffy texture. it can be eaten as is, or toasted to bring out the rich wheat flavor. their bagels, baked using a unique method using flour that contains whole wheat flour from the super rare "kitano kaori," are also very popular. they offer a wide variety of breads, combining a variety of ingredients that go well together.